Book Marketer & Creative Strategist
Great books deserve to be seen.
Creative marketing for authors: cinematic book trailers, promotional campaigns and author websites designed to help great books stand out.
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The studio
Your book already has a story. The right creative helps readers discover it.
Lisa Coleman Books helps authors turn great books into stronger promotional campaigns. From cinematic book trailers to launch assets and author websites, every piece of creative is built around the book itself, its genre and the readers it needs to reach.
- Story
- Creative
- Promotion
- Reader
What I do
Creative that sells the story.
01Cinematic Book Trailers
Turn the story behind your book into a cinematic promotional experience.
02Book Promotion & Launch Campaigns
Give your launch one clear idea that every asset reinforces.
03Author Websites
Give readers a stronger place to discover you and everything you write.
04Book Websites & Landing Pages
Give readers a focused place to fall for one book and buy it.
Selected work
Explore the work
Concepts and sample projects that show how a book becomes a campaign. Each is labelled clearly, so you always know what you're looking at.
The approach
Not just design. Positioning.
A beautiful trailer that doesn't fit the genre won't find its readers. I think about where your book sits, who it's for and what will make them stop, then build the creative to match.
01Story-led
Creative starts with what makes your book worth reading, not with a template.
02Genre-aware
Thriller readers and romance readers respond to different signals. The work speaks their language.
03Reader-focused
Every asset is judged by one question: does it make the right reader want this book?
The book comes first.
Process
From first read to final file.
A clear, collaborative process, so you always know what's happening and why.
- 01
Discover
Understand the book, audience, goals and opportunity.
- 02
Strategy
Determine what the creative needs to accomplish.
- 03
Creative Direction
Develop the visual and conceptual direction.
- 04
Production
Create the required design, video, website or campaign assets.
- 05
Review
Refine the work collaboratively.
- 06
Delivery
Deliver finished assets ready for use.
Let's collaborate
Have a book that deserves more attention?
Tell me about your book, your launch and what you'd like readers to feel. I'll come back with ideas on how to get it seen.