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Lisa Coleman Books
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Sample projectLaunch Campaigns · Epic fantasy · 2026

Quiet Fires

A launch campaign system for a fantasy debut: key art, social rollout, bookmarks and a launch poster from one visual idea.

Flat lay of a fantasy book launch kit with ember-toned hardcover, social cards, bookmark and poster

01 — The opportunity

Fantasy readers are loyal but saturated with launches. A debut needs a visual identity that feels like its own world before anyone reads a page.

02 — Creative direction

An ember-and-ash palette pulled from the cover, used consistently across every asset so each post reinforces the last instead of competing with it.

03 — Production

Key art, a four-week social rollout calendar, countdown graphics, printable bookmarks and a launch-day poster, all built from a single modular template.

04 — Outcome

A sample campaign showing how one strong idea can scale across a full launch. Not produced for a client.

Launch poster and printed postcards arranged against a plaster wall