Concept projectBook Websites · Romance · 2026
Northbound Light
A single-book landing page concept for a romance release, designed for readers arriving from social ads on their phone.
01 — The opportunity
Most readers will meet this book on a phone, from an ad, with seconds to decide. The page had to match the ad they tapped and remove every obstacle to buying.
02 — Creative direction
Dusky pinks and pale greens from the cover, one emotional hook above the fold, retailer links in thumb reach.
03 — Production
Mobile-first landing page with an excerpt, review placeholders and retailer buttons, plus matching ad creative.
04 — Outcome
A concept landing page demonstrating a mobile-first approach to single-title promotion.
